Cristiano Ronaldo’s Underwear Campaign — See Pics

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February 16, 2017 10:52AM EST

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Cristiano Ronaldo shows off new CR7 underwear collection

Cristiano Ronaldo shows off new CR7 underwear collection — Football star Cristiano Ronaldo showcases his incredible physique as he models his latest underwear collection. The Portugal and Juventus FC player flaunts his six-pack and lounges in bed as he shows off the High-Summer 2019 CR7 Underwear collection. It features bright blue, pink and white boxers. Ronaldo said in a statement: “Summer is my favourite season and I love the time of day when the sun goes down and the sky is vivid. I wanted to capture that feeling in my HS19 campaign, using intense color that’s bold, rich and compliments my new collection. I wanted the campaign to have a really relaxed feel. I always want my underwear to have a unique twist, which is where the playful use of colour comes in. Essentially, I want to create underwear that looks so good that I want to wear it on the beach, rather than covering it up with my swimwear!”

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Cristiano Ronaldo Flaunts His Abs

Cristiano Ronaldo Flaunts His Abs — Cristiano Ronaldo chills on a bed with rumpled sheets, wearing a pair of bright pink boxer briefs. His abs are insane!

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Cristiano Ronaldo Has a Moment of Contemplation

Cristiano Ronaldo Has a Moment of Contemplation — Another angle of Cristiano Ronaldo relaxing on the bed while wearing his pink boxer briefs. His shoulders and arms are so toned.

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Cristiano Ronaldo Backs It Up

Cristiano Ronaldo Backs It Up — Cristiano Ronaldo flexes his muscles while stripping off his shirt. His white boxer briefs, which flaunt his perfect butt and thighs, are almost transparent!

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Cristiano Ronaldo Does Blue Steel

Cristiano Ronaldo Does Blue Steel — Cristiano Ronaldo gets dramatic and smolders after taking off his shirt in this behind the scenes shot from his CR7 2019 campaign.

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Cristiano Ronaldo Grins

Cristiano Ronaldo Grins — Cristiano Ronaldo flashes that famous grin while wearing a pair of boxers printed with sound waves.

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Cristiano Ronaldo Opens His Arms For A Hug

Cristiano Ronaldo Opens His Arms For A Hug — Cristiano Ronaldo looks like he’s about to lean in for a hug while wearing nothing but his boxers, lucky you!

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Cristiano Ronaldo Gives A Sweet Smile

Cristiano Ronaldo Gives A Sweet Smile — Cristiano Ronaldo flexes his six-pack and pecs to secure the perfect shot for his 2017 CR7 campaign.

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Cristiano Ronaldo Giggles

Cristiano Ronaldo Giggles — Cristiano Ronaldo can’t help but laugh during his CR7 photoshoot. It has to be awkward posing in nothing but your underwear!

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Cristiano Ronaldo Points Finger Guns

Cristiano Ronaldo Points Finger Guns — Cristiano Ronaldo decided that shooting finger guns would be the perfect, sexy pose for his underwear campaign, for some reason.

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Cristiano Ronaldo Smirks

Cristiano Ronaldo Smirks — Cristiano Ronaldo looks relaxed and casual for the final shot from his 2017 CR7 campaign. Cute!

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