![Christina Aguilera has teamed up with SexyHair to mark the beauty brand's 25th anniversary. , The singer stars in a new campaign for the hair company. , "I am so honoured to work with SexyHair. As someone who has pushed the boundaries of sexuality, empowerment, feminism, and more, to send an inclusive and powerful message to my fans throughout my career, I am thrilled to partner with a brand who has had done the same over the past 25 years," said 42-year-old Aguilera. , "We are all sexy, beautiful, and worthy, and I am so happy to continue to spread this message alongside SexyHair.", SexyHair, a Henkel brand, is set to launch the new campaign at Ulta Beauty stores in July and showcases both nineties icons., It will feature in-store product displays and ecommerce landing pages on Ulta and SexyHair's websites and social channels., In 1998, SexyHair launched with their bold, red packaging alongside the debut of Aguilera's first US song release., SexyHair is famous for their "big red can," with one can sold every six seconds, the brand says. , "We are thrilled to partner with Christina, a true 90s icon and symbol of exactly the kind of self-expression SexyHair wants to inspire in everyone," said Stephanie Grady, Vice President of Marketing at SexyHair., Grady added: "We've been loving all the nostalgic hair trends going viral recently that were popular during the era the brand was established and Christina's musical career was kicking off. There couldn't be a more perfect partner or time to celebrate our 25th year of SexyHair.", Editorial usage., Credit - Courtesy of SexyHair / MEGA. 15 Jun 2023 Pictured: Christina Aguilera for SexyHair. Photo credit: Courtesy of SexyHair/MEGA TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA995516_003.jpg) [Photo via Mega Agency]](https://preprod.hollywoodlife.com/wp-content/uploads/2022/01/Christina-Aguilera-Topless-SexyHair-MEGA.jpg?quality=100&w=330)
The vocal powerhouse Christina Aguilera looks as stunning as ever in her newly released music video “La Reina.” Her curve hugging dress matches perfectly with the fiery red locks she debuted in October 2021, giving off some serious Jessica Rabbit vibes.
The 41-year-old is no stranger to striking outfits. Christina is clearly a fan of plunging necklines, as she sported another scooped silhouette on the February cover of Elle Mexico. She also flaunted raunchier getups in April with her emerald green latex dress at The Daily Front Row Fashion Awards. Looking good in every color, she was photographed in Dubai wearing a form fitting deep purple dress also made with latex. This time, in the “La Reina” video, Christina rocked a gorgeous vintage Hollywood inspired gown.
“La Reina” consists of Xtina’s signature sustained belting notes and impressive riffs. In the song, she uses her gorgeous rich tone over smooth Latin guitars while singing effortlessly in Spanish. Appearing to be in the midst of a celebration, the music video uses vibrant colors while the six men accompanying her harmonize beautifully with her voice. The video is just over four minutes long, with Christina hitting a powerful last note and the camera zooming out with the sound of cheers and applause.
Although she admits that she doesn’t speak Spanish fluently, this isn’t the half-Ecuadorian’s first time dabbling in the world of Latin inspired music. In October 2021, the “Fighter” singer released the music video to her single “Pa’ Mis Muchachas,” the first teaser to her much anticipated second Spanish language project. Her EP La Fuerza was released in January 2022.
“La Fuerza (The Strength)…in this first chapter, represents the different elements of what it means to be strong now, as I’ve unlocked new parts of myself as a woman, a fighter, a mother and creator,” Christina posted on her Instagram.
This comes a whopping 22 years after her first album in Spanish, called Mi Reflejo, which won the singer a Latin Grammy for Best Female Pop Vocal Album. In her career, she has opened up about being criticized for not looking stereotypically Latina enough to record such material, despite the fact that her father was born in Ecuador. Either way, the former Mickey Mouse Clubhouse star used a bright red flamenco inspired dress to perfectly channel her heritage in the music video for “La Reina.”