![Christina Aguilera has teamed up with SexyHair to mark the beauty brand's 25th anniversary. , The singer stars in a new campaign for the hair company. , "I am so honoured to work with SexyHair. As someone who has pushed the boundaries of sexuality, empowerment, feminism, and more, to send an inclusive and powerful message to my fans throughout my career, I am thrilled to partner with a brand who has had done the same over the past 25 years," said 42-year-old Aguilera. , "We are all sexy, beautiful, and worthy, and I am so happy to continue to spread this message alongside SexyHair.", SexyHair, a Henkel brand, is set to launch the new campaign at Ulta Beauty stores in July and showcases both nineties icons., It will feature in-store product displays and ecommerce landing pages on Ulta and SexyHair's websites and social channels., In 1998, SexyHair launched with their bold, red packaging alongside the debut of Aguilera's first US song release., SexyHair is famous for their "big red can," with one can sold every six seconds, the brand says. , "We are thrilled to partner with Christina, a true 90s icon and symbol of exactly the kind of self-expression SexyHair wants to inspire in everyone," said Stephanie Grady, Vice President of Marketing at SexyHair., Grady added: "We've been loving all the nostalgic hair trends going viral recently that were popular during the era the brand was established and Christina's musical career was kicking off. There couldn't be a more perfect partner or time to celebrate our 25th year of SexyHair.", Editorial usage., Credit - Courtesy of SexyHair / MEGA. 15 Jun 2023 Pictured: Christina Aguilera for SexyHair. Photo credit: Courtesy of SexyHair/MEGA TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA995516_003.jpg) [Photo via Mega Agency]](https://preprod.hollywoodlife.com/wp-content/uploads/2022/01/Christina-Aguilera-Topless-SexyHair-MEGA.jpg?quality=100&w=330)
Christina Aguilera, 41, commanded the cover of Elle Mexico’s February issue when she rocked a plunging strapless black gown. The singer slayed the magazine when she donned a Terrence Zhou dress that featured a sweetheart neckline and a skintight bodice.
The dress featured a massive balloon skirt from the waist down and she accessorized with black leather elbow-length gloves. She added gorgeous dazzling diamond Bvlgari jewels including a dangling choker necklace and diamond bangles.
As for her glam, she had her bright red hair tied back into little knot buns atop her head. A dark, edgy smokey eye with jet-black eyeliner and a matte nude lip with liner on top.
Christina posted behind-the-scenes photos from the shoot to her Instagram page, one of which she was sticking her tongue out while giving the middle finger to the camera. In another gorgeous photo, she had her red hair down while rocking a plunging black top and a bright purple feathered hat.
As if her looks couldn’t get any sexier, she also posed with her hair gelled to her cheeks in tiny swirls with a black headpiece on top. A sparkly metallic gold top and a smokey eye completed her look.
Christina has been on a roll lately when it comes to her outfits and just the other day she looked amazing when she posted a photo of herself staring into the camera while rocking a cool braided hairstyle, bright green eyeshadow, and a plunging top that revealed ample cleavage.
In the photo, Christina’s makeup was done by Etienne Ortega, who gave Christina a bright green smokey eye with super long lashes and a glossy nude lip with dark brown lip liner. Meanwhile, her hair was dyed a bright red and done in an intricate braided style by Jesus Guerrero.