![Christina Aguilera has teamed up with SexyHair to mark the beauty brand's 25th anniversary. , The singer stars in a new campaign for the hair company. , "I am so honoured to work with SexyHair. As someone who has pushed the boundaries of sexuality, empowerment, feminism, and more, to send an inclusive and powerful message to my fans throughout my career, I am thrilled to partner with a brand who has had done the same over the past 25 years," said 42-year-old Aguilera. , "We are all sexy, beautiful, and worthy, and I am so happy to continue to spread this message alongside SexyHair.", SexyHair, a Henkel brand, is set to launch the new campaign at Ulta Beauty stores in July and showcases both nineties icons., It will feature in-store product displays and ecommerce landing pages on Ulta and SexyHair's websites and social channels., In 1998, SexyHair launched with their bold, red packaging alongside the debut of Aguilera's first US song release., SexyHair is famous for their "big red can," with one can sold every six seconds, the brand says. , "We are thrilled to partner with Christina, a true 90s icon and symbol of exactly the kind of self-expression SexyHair wants to inspire in everyone," said Stephanie Grady, Vice President of Marketing at SexyHair., Grady added: "We've been loving all the nostalgic hair trends going viral recently that were popular during the era the brand was established and Christina's musical career was kicking off. There couldn't be a more perfect partner or time to celebrate our 25th year of SexyHair.", Editorial usage., Credit - Courtesy of SexyHair / MEGA. 15 Jun 2023 Pictured: Christina Aguilera for SexyHair. Photo credit: Courtesy of SexyHair/MEGA TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA995516_003.jpg) [Photo via Mega Agency]](https://preprod.hollywoodlife.com/wp-content/uploads/2022/01/Christina-Aguilera-Topless-SexyHair-MEGA.jpg?quality=100&w=330)
Christina Aguilera, 40, is the queen of glam and she proved that with her latest look. The singer posted a photo of her behind-the-scenes while getting glam and her platinum blonde hair was down in voluminous, super messy waves. Her curls gave us serious ’90s vibes as she looked sultry posing for the camera.
Her hair was done by hairstylist, Jesus Guerrero, while her makeup, which featured a glossy pink lip and thick black cat-eye liner was done by makeup artist, Etienne Ortega. Christina has been on a roll lately with ’90s hair and just the other day she rocked yet another iconic look.
She posted photos of herself rocking a low-cut scoop neck red sequin dress with her hair pulled back into a half-up half-down style. The top of her head was slicked back while the rest was blown out with super volume into tight crimps. Crimped hair was the hottest hairstyle back then and we love that Christina brought it back.
If there’s one thing for sure about Christina, it is that she is never afraid to try a new hairstyle and whatever look she ends up trying, she always manages to pull it off. Aside from crimps and curls, she recently rocked a sleek ponytail.
She performed on a new Disney special, ‘The Most Magical Story On Earth: 50 Years of Walt Disney World,’ when she looked like a real-life princess in a high, sleek and straight ponytail with a tiara. She topped her look off with an off-the-shoulder ruffled white gown and captioned the photo, “Forever a Disney girl, always a Disney princess… It was a full circle experience being back to my old stomping grounds at @WaltDisneyWorld. It was a dream I could have only imagined as a child working on The Mickey Mouse Club. Disney’s always where the magic begins…”