![Ariana Grande poses surrounded by natural beauty to launch her new fragrance “God is a Woman”. Inspired by “the power of nature”, God is a Woman is composed of 91% naturally derived clean ingredients and is 100% vegan and cruelty free. In the first two weeks after its launch, a contribution from every qualifying purchase of the fragrance will be donated to global ocean clean up initiatives. Ariana said: “I’m beyond thrilled to celebrate the release of our first ever clean fragrance. “We have, of course, been cruelty free but taking this next step moving into clean, with responsibly sourced materials and vegan ingredients, is something we are all very proud of. “I really adore this fragrance and hope it makes everyone wearing it feel beautiful and empowered.” Ariana launched her first fragrance in 2015 and has since achieved unprecedented retails sails of more than $750 million. God is a Woman launched exclusively on Ulta.com and is now available at Ulta Beauty stores across the United States, with suggested retail prices from $45 (USD) to $65. It will be released globally later this year. The fragrance comes in a translucent lavender glass, with the bottle set inside a stone-like holder. *BYLINE MUST CREDIT: LUXE Brands/Mega. 02 Aug 2021 Pictured: Ariana Grande launches her new fragrance"God is a Woman", BYLINE MUST CREDIT: LUXE Brands/Mega. Photo credit: LUXE Brands/MEGA TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA775863_002.jpg) [Photo via Mega Agency]](https://preprod.hollywoodlife.com/wp-content/uploads/2022/02/MEGA775863_002.jpg?quality=100&w=440)
Is there anything Ariana Grande, 28, can’t do? The answer is no and she proved that when she graced the October issue of Allure magazine. Ariana looked gorgeous on the cover rocking extra-long lashes while the rest of her face was completely clear aside from a glossy lip. All of the makeup she wore was from her brand new beauty line, r.e.m. beauty, which she debuted in the issue of the magazine. She styled her glam with a cream off-the-shoulder Jisoo Baik top and cool gold Lorraine West and Sarah Hendler earrings.
The singer spoke to Allure about how she got prepared to make the highly-anticipated announcement regarding her new brand. “Coveting the secret for the past two years and having testers and samplers in my purse, and people asking me, ‘Oh, I love your highlight, what are you wearing?’ And me being like, ‘I don’t know,’ sweating. It was so hard to keep a secret for this long.”
However, now that the cat’s out of the bag, Ariana revealed how she’s launching the brand in different stages, starting with eyes, which she says are, “Our main gateways to our dreams, our emotions, our everything. They’re our main storytellers and sources of communication. I feel like you can emote more with your eyes than you can articulate sometimes.”
Ariana is the latest celebrity to launch a beauty line and she revealed what she thinks about so many females in her industry starting their own companies. “I’ve thought a lot about this, of course, because I don’t want to just hop onto any bandwagons ever. I think that…I wear my peers’ makeup as well, just like I listen to their music. I’m not going to say, ‘Oh, there’s too many female artists.’ I love and I’m [a] huge fan of my peers that do both, and I think that it’s just another way to tell stories. Because you can never have enough makeup, just like you can never have enough music.”
As for where Ariana gets her inspiration from when it comes to beauty – she loves the older decades and admitted, “I’ve always sort of gravitated towards the ’50s and ’60s and ’70s for glamour references. I’ve always pictured myself in a different time period. I’ve always wanted to wear that makeup, wear that hair, wear those outfits, be those performers.”