![Christina Aguilera has teamed up with SexyHair to mark the beauty brand's 25th anniversary. , The singer stars in a new campaign for the hair company. , "I am so honoured to work with SexyHair. As someone who has pushed the boundaries of sexuality, empowerment, feminism, and more, to send an inclusive and powerful message to my fans throughout my career, I am thrilled to partner with a brand who has had done the same over the past 25 years," said 42-year-old Aguilera. , "We are all sexy, beautiful, and worthy, and I am so happy to continue to spread this message alongside SexyHair.", SexyHair, a Henkel brand, is set to launch the new campaign at Ulta Beauty stores in July and showcases both nineties icons., It will feature in-store product displays and ecommerce landing pages on Ulta and SexyHair's websites and social channels., In 1998, SexyHair launched with their bold, red packaging alongside the debut of Aguilera's first US song release., SexyHair is famous for their "big red can," with one can sold every six seconds, the brand says. , "We are thrilled to partner with Christina, a true 90s icon and symbol of exactly the kind of self-expression SexyHair wants to inspire in everyone," said Stephanie Grady, Vice President of Marketing at SexyHair., Grady added: "We've been loving all the nostalgic hair trends going viral recently that were popular during the era the brand was established and Christina's musical career was kicking off. There couldn't be a more perfect partner or time to celebrate our 25th year of SexyHair.", Editorial usage., Credit - Courtesy of SexyHair / MEGA. 15 Jun 2023 Pictured: Christina Aguilera for SexyHair. Photo credit: Courtesy of SexyHair/MEGA TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA995516_003.jpg) [Photo via Mega Agency]](https://preprod.hollywoodlife.com/wp-content/uploads/2022/01/Christina-Aguilera-Topless-SexyHair-MEGA.jpg?quality=100&w=330)
Arguably bigger than the film it appeared in, “Lady Marmalade” – the version featuring Christina Aguilera, Lil Kim, Mýa, Pink, and Missy Elliott – turned 20 on March 27. The lead single from the Moulin Rouge! soundtrack was a tour de force in 2001, finding the top of the Billboard Hot 100 and staying No. 1 for five weeks. Twenty years later, some of the women who made this collab happened reflected on its success. “20th year Anniversary ‘Lady Marmalade,’ tweeted Missy, 49, who co-produced and emcee’d the track. “One of the BIGGEST Collabs in HISTORY big up to @xtina @LilKim @Pink @MYAPLANET9 ‘The Labelle’ to (sic)”
🎊🎉🙌🏾 20th year Anniversary “Lady Marmalade” One of the BIGGEST Collabs in HISTORY big up to @xtina @LilKim @Pink @MYAPLANET9 “The Labelle”to🙌🏾🎉 https://t.co/oTGZSjcov6 pic.twitter.com/95Qq8imIx9
— Missy Elliott (@MissyElliott) March 27, 2021
Mýa, 41, posted an Instagram Gallery – “swipe left for a trip down memory lane!” – featuring scenes from the making of the now-iconic music video, live performances, and the night that the song won the Grammy Award for “Best Pop Collaboration with Vocals.” (“Lady Marmalade” also won the MTV Video Music Award for “Best Video of the Year” and “Best Video from a Film.”) Mýa even included a photo of the 2020 Grammys when the group performed the song alongside Patti Labelle (who performed the original recording with her girl group, LaBelle). Christina, 40, reminisced about that time in her life by posting a glamour shot of her wearing the lingerie outfit from the video. “Happy Anniversary, Lady Marmalade.”
Written by Bob Crewe and Kenny Nolan and first recorded in 1974, “Lady Marmalade” was a cultural landmark before it was picked for Baz Luhrmann’s jukebox musical. “Labelle’s original version was a song we had all loved growing up,” Missy told Cosmopolitan in the publication’s oral history of the song, “and we saw it as a kind of honor to put our own spin on it. We wanted to showcase each of the ‘four badass chicks from the Moulin Rouge,’ bringing together their different skills and personas into a true celebration of diversity, talent, and female unity.”
“The message was awesome,” Christina told Cosmopolitan, “because every woman wants to feel good in their own skin. Every woman wants to own their sexuality—whether you want to put on a corset or not. Before, to be sexualized meant that you would be labeled, and to own your sexuality meant you would be slut-shamed. As soon as I heard Missy and Rockwilder’s production, it was just like, “This is going to be something that feels so good and so right.”